Catalogue concept & production
MADELEINE has been a mail order specialist for women's fashion and accessories for over 40 years and serves almost the entire world with its own collection. MADELEINE has devolved from a classic catalog retailer into a modern online and mail order service provider. STAUDACHER has been a partner for many years and ensures, among other things, the smooth production of the international catalogs – print and digital.
Client
MADELEINE
Our services
Consulting, production of print catalogue, retouching, international adaptations, software development/scoopOS'MAM, scoopOS'PIM, process optimisation and project management.
Year
Since 1994
A CLASSIC REVISITED
Even in the digital age, the MADELEINE print catalogue is a must-have for the fashion conscious target group. Popular and valued by loyal customers. More than a mere list of available products, it can be read like a fashion magazine, providing offline inspiration. Purchases are then made swiftly and directly online.
The catalogue brings MADELEINE’s versatile product range to life. STAUDACHER stages the fashion items and accessories in an appealing way and plays a key role in the production of the catalogs – as a print version and online. For up to ten collections per year, STAUDACHER is a valued partner and consultant, from technical support for shootings over creative briefs to editing text and images.
Natural Perfection
To transport the exclusivity and quality of MADELEINE’s, it is essential that the collection are depicted realistically in all images and even the smallest details are clearly visible in all pictures. STAUDACHER ensures this with high-quality creative, beauty and colour retouching. Beauty retouching requires balance and a fine touch. Small imperfections in the picture are corrected without masking the model’s natural beauty and charisma, but rather emphasising it.
Move/click to see the retouch.
MADELEINE’s clothes are impressively staged in digital space. Patterns, materials or accessories in the photograph that deviate slightly from the article for sale are afterwards designed and elaborated; lighting mood and colour scheme are optimised In the final result, the customers see exactly what they are purchasing.
The magic of retouching lies in the smallest details and is an art that STAUDACHER has perfected over many decades: the image world underlines the high quality of MADELEINE products and the natural beauty of their wearers.
MORE OVERVIEW & CONTROL
STAUDACHER accompanies the entire process from the initial idea to the final print. Tailored tools and software solutions ensure a good project overview and efficient, lean processes. MADELEINE uses scoopOS for its entire product information and media asset management, for sample management – including tools – to work with and personalise looks. The MADELEINE catalogue is published in eleven languages, with STAUDACHER accounting for the adaptation and translation process.
A SOLID PARTNER
STAUDACHER has been working closely with MADELEINE for almost 30 years. In a spirit of trust and partnership, we accompany large transformations as well as small measures, scrutinise existing and develop new processes, always providing a fresh, innovative view from the outside.