We can't hear it any more – "COVID-19" and the associated circumstances. And also the phrase "We can't hear it any more". But it is a fact that the current events have an impact on every company's marketing strategy and planning. At the moment, it seems that the focus of marketing and sales is exclusively on digital touchpoints in order to reach customers, to continue to market products optimally and to master the new barriers that have arisen. But let's think a little further – how is it possible to stand out from the enormous mass of online advertising and create proximity despite distance?
Use print as a secret weapon. In the current situation, the potential and importance of print media are totally underestimated. Most marketers focus exclusively on online media. But print has many advantages and a positive impact right now: Users take more time, which is more available than ever due to the lockdown situation. Print exists, can be haptically perceived and thus establish contact. Print can be the medium to continue to have a good connection to customers and to remain positively in their memory. Due to lockdown, home office and exit restrictions, mediums of this kind are becoming more and more important.